Designer Rebecca Juranek

The shirt - the central theme of the collection

German Detail Handmade
At 18 years I began my design study in Berlin at the Esmod-Fashion school. The purity of the white blouse fascinated me from the beginning. The variety of this basics motivated me again and again. I went through the most different variations of this clothes in countless options, and the shirt was steadily the central theme of the collection.

My current collection leads the puristic perfection to the apex. Straight lines end in organic cuts, that leads to an interesting tension by looking the unique pieces. The application of the noblest materials like leather and the finest cotton support the avant-garde shapes of my whole work. Therefore I succeeded in creating the desings, which stand for themselves.

My intension is to lead women‘s look to such optic, which carries the paradox of personality signs to the point of absurdity. This postmodern „clean look“ works against the individualistic structures of the society of the 21st century.

The nouns sobriety, precision and simplicity describe for 100% the futuristic features of my creations.